Designed To Be Felt

AT BAGNI FIORE · PARAGGI BAY, ITALIAN RIVIERA

Imagine yourself here.

The Italian Riviera stretching out before you. Music playing softly in the background. A beautifully prepared aperitivo, the warmth of the afternoon sun, and nowhere else you need to be.

How does it make you feel?

At Bagni Fiore, the beach club associated with Belmond's Portofino properties, it's not any single detail that makes the experience extraordinary. It's how everything comes together.

That's how we approach experience design. Not simply asking what an event should look like, but how we want people to feel when they're there.

Great experience design is rarely about any single element. It's the way the setting, atmosphere, pacing and smallest details work together to create a feeling. The best experiences don't call attention to everything that went into them.

They simply feel right.